STRUCTURE COUNT ON THE B2B MARKETING LANDSCAPE: THE SLACK STUDY AND ALSO ITS EFFECTS FOR TECHNOLOGY STARTUPSB2B ADVERTISING AND MARKETING INSTRUCTIONS WITH MARK DONNIGAN

The power of strategic advertising in tech startups can not be overstated. Take, for example, the remarkable trip of Slack, a prominent office communication unicorn that reshaped its advertising story to break into the enterprise software program market.During its very early days, Slack encountered significant challenges in developing its grip in t